Direct mail for magazine subscriptions has seemed to really pick up lately. All I can figure is that our address got on an extra list from somewhere, and boy are they rolling in.
All the design magazines and professional organizations must share lists in some ways, especially those from the same publishing house. We recieve regular solicitations for subscriptions and renewal offers from Metropolis, Dwell, I.D., Print, How, and Step Inside Design (thoughts on each in an upcomming post).
It’s also typical to recieve the standard business offers like those from Fast Company, Businessweek, Business 2.0, etc. I assume those come along with filing business forms with the state or from subscribing to even a single tangential publication. Membership in the World Futures Society has brought on another wave of mailings. This time, I’m pleasantly disturbed by how well metrics predict my interests. Offers for WSJ and The Economist begin to arrive; it’s a favorites newsstand pick-up of mine.
The strangest piece of all has got to be the one I recieved today from Mother Earth News. First, the title of the publication seems oddly outdated, as if coming from some other decade’s environmental movement. Looking at the publication’s site, I can’t help but feel some sort of tension. The spirit seems right, I want to like this magazine on principle, but in reality it’s all wrong. The site could just as well belong to a low-end outdoor recreation magazine, and the promoted content seems like a naturalist’s answer to Real Simple minus all of the design, beauty, and taste that make that publication so appealing.
Perhaps the worst part of all, for Mother Earth News and otherwise, is the amount of paper wasted in attempting to get me to subscribe. Respect my time, respect materials, and most of all, live by the premise of your publication. Please, stop sending offers, I’m busy reading Worldchanging, Plenty, and Treehugger.